Realising the True Value of Your Home - Part 1

When selling property, most sellers want to know the answer to this all-important question: How will you (the agent) guarantee me the highest possible price?

This is a fair and reasonable question – that all sellers should be readily asking.

At Goulburn First National Real Estate, we believe selling your property for the highest price possible relies on four key factors working together. We call this the Selling Puzzle. In this and the following three newsletters, we will discuss all four pieces.

The first piece of the puzzle is the Right Agent.

The ‘Right Agent’ has so many different interpretations. Is the right agent the one that sells the most property in your neighbourhood? Have they been in business the longest? Are they simply someone you get along well with?

All of the above are fair considerations, yet the number one quality that ties the right agent to the highest price possible is their ability to negotiate effectively on your behalf.

Negotiation is often an overlooked skill in an agent, yet it is without doubt the biggest influence in them properly handling the sale of your property.

When meeting agents, discuss their negotiation strategy. Do they have one? What courses have they completed on negotiation? How would they handle various buyer scenarios?

Goulburn First National Real Estate employs The Smart Sale when selling property. The Smart Sale is known to be the best method of sale where there are multiple buyers, and the only effective method of sale when there is just one.

Why is this? The Smart Sale ensures that in the instance of multiple buyers, genuine competition exists for your property. With most sales, agents simply have buyers compare their offers to those of other buyers.

Also, it is the only effective method of sale when there is just one genuine buyer; because the pricing, marketing and inspection strategies that precede a buyer negotiation ensure you’re in a strong negotiation position as a seller.

Of the four pieces of the selling puzzle, the Right Agent is most certainly a key piece. In the next article, we discuss piece number two – Property Presentation.